Charles Orndorff

Charles Orndorff has built a professional career grounded in steady leadership, operational accountability, and long-term organizational development. Based in North Carolina, he currently serves as President of Alpha Investments, where he applies decades of experience across sales, operations, technology services, and executive management. His career reflects a disciplined and measured approach, shaped by hands-on responsibility and a consistent focus on sustainable performance. He earned a Bachelor of Science in Management Information Systems with a focus on general management from Radford University. He later pursued advanced education at a business school, completing a Doctor of Management in Information Systems with a specialization in management. This academic foundation supported his ability to understand business systems, manage complex processes, and lead teams with clarity as his professional responsibilities expanded. Charles began his professional career in 1994 as a Territory Sales Representative with a beverage bottling organization in Virginia. In this role, he managed assigned territories, maintained customer relationships, and worked within established sales structures to meet performance goals. This early stage of his career introduced him to accountability, structured reporting, and the importance of consistent execution in a competitive sales environment. He remained in this position until 1997, developing skills that would later support leadership roles. After this experience, he transitioned into an Operations Manager role with a large industrial supply distributor. The organization supported businesses across multiple industries through product distribution and supply chain services. In this role, he oversaw inventory management, coordinated logistics, and supported daily operational planning. His responsibilities required close coordination across teams, attention to detail, and adherence to operational standards, reinforcing the value of process discipline and efficiency. Building on his operational background, he moved into a Regional Sales Director role with a national nutrition retail organization, overseeing markets in North Carolina and Northern Virginia. In this position, he was responsible for regional sales performance, profitability, and operational consistency across multiple store locations. He worked closely with store and district leaders to align execution with organizational goals and initiatives. His responsibilities included setting sales targets, analyzing product trends, and identifying opportunities for improvement based on performance data. Charles Orndorff was also directly involved in recruiting, hiring, training, and evaluating management teams. In addition, he oversaw inventory control, merchandising standards, promotional execution, and compliance across the region. Budgeting, staffing plans, scheduling, and payroll were also part of his scope, ensuring efficient operations while maintaining consistent customer experiences.